Small businesses often find it hard to brand their business. Over thinking the appearance of your brand may leave your business with a successful strategy. It is important that before your brand is launched, that it is carefully thought through in both online and offline side of things.
There are lots of benefits to having a strategically defined brand. Your brand is an investment and it should be something that your customers can connect with instantly. Millennials are drawn to brands that share the same values and beliefs as them. Customers are loyal to brands that they trust, this means that your business can drive sales with a productive brand strategy. From mug design to logos, we will help you define your brand.
Defining Your Brand
Before you start, it is important that you establish what your brand says about your business. The character of your business should tell a story about your brand’s personality, promoting it and encouraging customers to connect with it.
It is important that you build a relationship between your business and its customers. Make sure that you are transparent with your customers as it is hard to gain back respect when it comes to business. Make sure that the services you are offering reach customers expectation as broken promises can tarnish the reputation of your brand.
Building Your Brand
Right Steps Business say that “consistency is key” when you are building your brand offline. Make sure that the promotional materials you are using are consistent. From station to custom mugs make sure that you are using the same design and updating your materials when you have rebranded.
This will give your business a professional edge. MS Mugs design printed mugs for businesses and in recent years they have seen a boost in personalised, corporate mugs. This is a small step any business can take to improve the appearance of their brand. The same idea can be applied to any stationary, letterheads or business cards that you are using.
Give your customers an insight into the people behind the brand. Market research which was completed by Cone LLC found that 94 percent of consumers would switch brands if one carried a cause and another did not. If your business is interested in helping the environment or raising money for charities – let your customers know!
Tone of Voice
From your social media accounts to your website it is important that you are speaking to your customer in a consistent tone of voice. All of your promotional material, including your email marketing, should fit in with your brand. This will help your business establish its character, making customers aware of the quality they will receive by buying into your brand.
Company logo brand, Repeat Logo believe that “The industry of design is all about the image that you can present to your customers”. Professional logo design is vital if you want your business to be taken seriously: “creating a professional image for your design business not only lets you stand out from your competitors, it gives your customer base the idea that your practices are of the highest quality”.