Marketing has evolved drastically over the last decade. The advent of mobile technology and the introduction of social media platforms has resulted in a shift away from the more traditional forms of offline marketing towards the different types of digital marketing.
Social media can be a fickle beast, but once you have got used to how quick the social media world moves and what works and what doesn’t, it can be a powerful tool. Companies have hit massive success overnight from a simple social media campaign that costs next to nothing. All in all, the cost to benefit ratio of social media cannot be overlooked. With that in mind, let’s have a look at some of
The Big Three Social Media Platforms
We all know Facebook, Twitter, and Instagram. We all also know their branding and company styles. They all fill a particular niche in the social media world. Some are good for quick release news posting, others are for more visual aspects of marketing.
Facebook – The channel with the largest outreach pool, Facebook can be used to target large, specific demographics through the Facebook ad campaigns. The customisation available throughout the process means that your campaign will reach the intended targets. A must for businesses seeking new customers, the power of Facebook is nothing to be sneezed at.
Twitter – The social media channel credited with the rise of “microjournalism”, Twitter is a news site, networking platform, and modern-day call centre rolled into one. Famed for the rapidity of news propagation, Twitter can be used to spread information quickly and succinctly. It also doubles as many companies means of point of contact for customer services. Due to the ease and visibility of a Tweet, many consumers have turned to it to avoid lengthy contact processes, or just being ignored entirely.
Instagram – Instagram is great for building brand image. Focussed around photography, Instagram allows users to see an individual or companies “grid” (Instagram posts are previewed as a selection of thumbnails arrayed in a grid layout). The idea here is to portray the character and idea behind a brand. Being able to present a company not only as a for-profit idea but also as a way of life is an incredible form of modern marketing
Up and Coming Platforms
LinkedIn – Although well known within its own demographic, LinkedIn rarely gets used to its full potential. Widely used as an online, interactive CV, LinkedIn also allows you to publish articles on your profile’s platform. These articles are publically available, and if you build up a good network of connections, people in relevant industries may notice the content and get in touch. This makes it a good platform to attract free expert opinion on an idea, be it for a product, service, logo design, or anything else.
Snapchat – A rapidly growing social media platform, Snapchat started off as simply a temporary photo messaging service. Now it has grown to include videos, time lined stories, event steams, and news streams. The marketing side of things are geographically targeted filters and streams. This means that a company can create its own channel within a channel, available to anyone in the area. This is handy for localised services or product launches. With Snapchat reaching 42% of 18 – 35 year olds daily in the US, this channel is not to be overlooked, especially for products and services targeted at the younger demographics.
Kickstarter (and other crowdfunding site) – While not strictly social media channels, the crowdfunding sites allow start-ups to generate review from future sales. It can also simply garner money from interest in the idea, without even having to promise a product in return for funding. A good crowdfunding campaign has the potential to go viral, shooting a start-up past the initial struggle and straight into positive profit margins.